Metro Ag
Pop Up Store
In cooperation with Metro Ag Düsseldorf, we developed an innovative PopUp Store.
The concept was to create a modular space where new products could be presented, prepared and tasted. The customer should be addressed before the start of his shopping, in order to have the opportunity to buy the advertised product directly afterwards. The design is simple, but generates attention by well placed light cubes.
The work was created in a Retail Design course with Prof. Bernhard Franken in teamwork with Janna Jakobs
Metro Ag Pop Up Store
In cooperation with Metro Ag Düsseldorf, we developed an innovative PopUp Store.
The concept was to create a modular space where new products could be presented, prepared and tasted. The customer should be addressed before the start of his shopping, in order to have the opportunity to buy the advertised product directly afterwards. The design is simple, but generates attention by well placed light cubes.
The work was created in a Retail Design course with Prof. Bernhard Franken
in teamwork with Janna Jakobs